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This site states the following, "Sound and PA System Optimization." We noticed that the web site stated " LED Video Wall and Live Video." It also stated " DJ, Karaoke, Video, Sound and Lighting. Mainstay wether your having a small party with friends or a mega club night, weve got you covered. And basic lighting for a wide variety of events music fest, speeches, musicals, plays, wedding receptions, class reunions, etc. Anywhere professional sound systems are required." The header had sound as the highest ranking keyword. It was followed by sound system, live sound, and pa which isn't as ranked as highly as sound. The next words the site uses is mixer. microphones was also included and could not be understood by search crawlers.